Today marks my one year anniversary leading belonging efforts in Brandwatch’s global team — here are habits we’ve built together

What is the most powerful way you can transform a company’s culture? One year ago when I joined Brandwatch as VP of Global Community & Belonging I made a gamble…

Creating shared meaning about bias and privilege is essential for teams to promote psychological safety and productivity.

Here’s how we took 300+ Brandwatch employees through 230+ hours of training during a growth-focused phase of our business.

In response to evolving discourse around social justice and identity and research on the links between psychological safety and productivity, more and more employers are turning to inclusion training as a tool to equip employees to excel in their roles.

With global teams spread out across various cultures — with…

Advocating for greater diversity and inclusion in the tech industry as a Black and Asian woman means I’m no stranger to discomfort. I have vivid memories of some of the first diversity workshops I delivered in London in 2017. In these sessions, I invited participants to reflect on structural oppression…

As a Black and Asian woman, and bookworm since childhood, I realised far too late in my life that most of the books I’d read were written by people who did not share my lived experiences, that’s why I decided to only read books by women of color in 2019

A single story can be a dangerous thing. Be sure to let 2020 hold multiple defining narratives in your memory.

The year of broken dreams. The year Corona become more than just a beer. The unforgettable, unprecedented time-bending continuum that was 2020 is finally over. How do I want to remember it? Let me count the ways…

A few weeks ago I gathered with my Acumen Academy fellows to discuss…

It’s 2020 & The Tech Industry Still Hates Women. Why?

Two things have happened to me the last month that have reminded me of the misogyny that is alive and well in the tech industry. First, I started watching the new BBC and HBO show Industry. Watching young interns get bullied by their line managers as they desperately seek a…

Since joining Brandwatch I’ve run two sourcing jams that have generated 400+ candidates from underrepresented backgrounds

At Brandwatch one of our top priorities is increasing representation of underrepresented identities in our team. …

Three months ago I joined Brandwatch as their first ever VP of Global Community & Belonging. I initially approached this newly created role with an unsettling combination of enthusiasm and self-doubt.

Would I be able to deliver on the expectations I created during the interview process?

Would I be able…

Five weeks ago I joined Brandwatch as their first ever VP of Global Community and Belonging.

The night before my first day I had the first day jitters and tossed and turned in bed. The following thoughts ran circles around my mind, “What if my performance doesn’t live up to the expectations set in the recruitment process? What if important stakeholders are directly opposed to my…

Exciting update: I’m joining Brandwatch as their first ever VP Global Community and Belonging

2020 — what a year! I’m extremely grateful to have good news to share in a year that’s really put us through the ringer. …

Abadesi

VP Global Community & Belonging at Brandwatch. Author of careers book #DreamBigHustleHard Host #Techish

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store