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Abadesi
Abadesi

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Mar 3, 2022

My 18 month progress report at Brandwatch

It’s now 19 months since I joined Brandwatch as the first ever VP of Global Community & Belonging. I was tasked with the challenge of baking inclusion best practises into every part of our business from recruitment to client relations to accessible design. I started this job the first summer…

Belonging

4 min read

My 18 month progress report at Brandwatch
My 18 month progress report at Brandwatch
Belonging

4 min read


Jul 27, 2021

12 Months of Inclusive Habits

Today marks my one year anniversary leading belonging efforts in Brandwatch’s global team — here are habits we’ve built together What is the most powerful way you can transform a company’s culture? One year ago when I joined Brandwatch as VP of Global Community & Belonging I made a gamble…

Leadership

4 min read

12 Months of Inclusive Habits
12 Months of Inclusive Habits
Leadership

4 min read


Jul 15, 2021

How to roll out global bias & inclusion training in your company

Creating shared meaning about bias and privilege is essential for teams to promote psychological safety and productivity. — Here’s how we took 300+ Brandwatch employees through 230+ hours of training during a growth-focused phase of our business. In response to evolving discourse around social justice and identity and research on the links between psychological safety and productivity, more and more employers are turning to inclusion training as a tool to equip employees to excel in their roles.

Technology

5 min read

How to roll out global bias & inclusion training in your company
How to roll out global bias & inclusion training in your company
Technology

5 min read


Published in Acumen Academy Voices

·Apr 16, 2021

Should Leaders Cry More? I Think So.

Advocating for greater diversity and inclusion in the tech industry as a Black and Asian woman means I’m no stranger to discomfort. I have vivid memories of some of the first diversity workshops I delivered in London in 2017. In these sessions, I invited participants to reflect on structural oppression…

Community

4 min read

Should Leaders Cry More? I Think So.
Should Leaders Cry More? I Think So.
Community

4 min read


Jan 28, 2021

How Reading Fiction Saved My Mental Health in 2020

As a Black and Asian woman, and bookworm since childhood, I realised far too late in my life that most of the books I’d read were written by people who did not share my lived experiences, that’s why I decided to only read books by women of color in 2019…

Technology

3 min read

How Reading Fiction Saved My Mental Health in 2020
How Reading Fiction Saved My Mental Health in 2020
Technology

3 min read


Jan 4, 2021

My 2020 Is Worth More Than A Single Story

A single story can be a dangerous thing. Be sure to let 2020 hold multiple defining narratives in your memory. The year of broken dreams. The year Corona become more than just a beer. The unforgettable, unprecedented time-bending continuum that was 2020 is finally over. How do I want to remember it? Let me count the ways… A few weeks ago I gathered with my Acumen Academy fellows to discuss…

Leadership

6 min read

My 2020 Is Worth More Than A Single Story
My 2020 Is Worth More Than A Single Story
Leadership

6 min read


Dec 9, 2020

Why Does Tech Still Hate Women In 2020?

It’s 2020 & The Tech Industry Still Hates Women. Why? Two things have happened to me the last month that have reminded me of the misogyny that is alive and well in the tech industry. First, I started watching the new BBC and HBO show Industry. Watching young interns get bullied by their line managers as they desperately seek a…

Tech

3 min read

Why Does Tech Still Hate Women In 2020?
Why Does Tech Still Hate Women In 2020?
Tech

3 min read


Nov 26, 2020

How to run a sourcing jam and diversify your talent pipeline

Since joining Brandwatch I’ve run two sourcing jams that have generated 400+ candidates from underrepresented backgrounds At Brandwatch one of our top priorities is increasing representation of underrepresented identities in our team. …

Tech

4 min read

How to run a sourcing jam and diversify your talent pipeline
How to run a sourcing jam and diversify your talent pipeline
Tech

4 min read


Nov 4, 2020

Lessons from my first three months as VP of Global Community & Belonging at Brandwatch

Three months ago I joined Brandwatch as their first ever VP of Global Community & Belonging. I initially approached this newly created role with an unsettling combination of enthusiasm and self-doubt. Would I be able to deliver on the expectations I created during the interview process? Would I be able…

Hiring

5 min read

Lessons from my first three months as VP of Global Community & Belonging at Brandwatch
Lessons from my first three months as VP of Global Community & Belonging at Brandwatch
Hiring

5 min read


Sep 1, 2020

How to make the most of your first month in a new leadership role

Five weeks ago I joined Brandwatch as their first ever VP of Global Community and Belonging. The night before my first day I had the first day jitters and tossed and turned in bed. The following thoughts ran circles around my mind, “What if my performance doesn’t live up to the expectations set in the recruitment process? What if important stakeholders are directly opposed to my…

Technology

4 min read

How to make the most of your first month in a new leadership role
How to make the most of your first month in a new leadership role
Technology

4 min read

Abadesi

Abadesi

761 Followers

Founder & CEO Hustle Crew & Co-Host Techish Podcast

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